CUSTOMER PERSONA: (Step 1-5)
What is your business name?
What is your business website?
What is your business email?
What is your customers name? (This is a fictionist name)
Type of customer: *
Target age range: *
Type of work: *
Family type: *
Number of kids: *
(Who relates to your brand the most? Example: Heroes represent the courage that lives inside of each of us. Brands like Nike, which embodies the hero archetype, inspire us to become the strongest, bravest versions of ourselves. Nike shoe styles may change over time. But, heroes will always make humans feel empowered and motivated, no matter what year it is)
Personality type: *
Preferred channel of communication: *
BRANDING: (Step 2-5)
Do you need branding (Logo Design, Social Media Design)?
What does your company do best?
Who are your customers?
What adjectives would you use to describe your brand?
Who are your competitors?
How would you describe your business to a friend?
If your product was an animal/car, which one would it be? Why?
Which logos inspire you?
Which colors do you feel fit your brand the best?
Do you have any fonts that you'd prefer to use on your logo?
When do you expect the logo to be complete?
SWOT: (Step 3-5)
What are you doing well?
What unique resources do you have?
What do other businesses perceive as your strengths?
Other strengths you see?
What could you improve?
Where do you lack resources?
What do other businesses perceive as your weaknesses?
Other weaknesses you see?
What opportunities are open to you?
What trends can you take advantage of?
Other opportunities you see?
What threats could harm your business?
What services do your competitors do your not?
Other threats your see?
BUSINESS MODEL: (Step 4-5)
Key Partners (Strategic Business Partner that can send you customer?) :
Key Activities (What do you need to do on a daily basis?) :
Key Resources (What do you need to do to operate your business on a daily basis?) :
Value Proposition (What is your unique selling proposition?) :
Customer Relationships (How do you deal with potential and existing customers?) :
Channels (How do customers find you?) :
Customer Segment (Based on Customer Persona):
Cost Structure (Main Costs, Fixed Costs, Variable Costs) :
Revenue Steams (How does money come in?) :
VALUE PROP: (STEP 5-5)
About the product or service your providing
What are your products or services?
What is your customer gaining from your services?
What pains are you relieving for the customer with your service?
About customer experience
What is the customer trying to get done?
Gains - What is the customer gaining from your service?
Pains - What frustrations are your customer trying to avoid?