Content Marketing

Creating content designed to stick

Our skilled copywriting team knows what it takes to build valuable content that will trigger your target market to take action.

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Learn More What is Content Marketing?

It’s the strategy of creating engaging content about your brand that your target audience loves through various online platforms like social media, blogs, and videos that they will be more likely to share and generate leads.

In order to be successful, you’ll need to develop a content marketing strategy that outlines your target audience’s current behaviors through various online platforms.

  • What are they currently sharing?
  • What are they commenting on?
  • What have they recommended lately?

Once you have an in-depth understanding of your target audience, it’s much easier to create content that they are more likely to share, trust, and buy from you

Content Marketing Services

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Content Marketing Plan

  • Competitive Analysis
  • Target Audience Analysis
  • Content Trends
  • Brand Messaging
  • Content Calendar

Brand Messaging

  • What's Your Identity?
  • What Makes You Unique?
  • What Are Your Differentiators?
  • What Are Your Results?
  • What's Your Core Message?
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Content Audit

  • Is Your Content Engaging?
  • Could Your Content Be Improved
  • Audit Your Website Content
  • Audit Your Social Media Content
  • Key Recommendation

Website Copywriting

  • Research Your Topic
  • Understand Your Audience
  • Keyword Research
  • Call to Action
  • Focus on Your Story
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SEO Copywriting

  • Blog Articles
  • Social Media Content
  • Email Marketing
  • White Papers
  • Presentations

Audio & Video Scripting

Creating compelling content for audio and video takes a different skillset than writing print.

In this video project, we had the difficult task of ensuring the video grabbed the viewers attention within the first 5 seconds and compelled them to continue watching the entire video.

What was our approach? Ask a question with a twist, then engage the viewer to want to learn more.

We generated over 5,000 organic B2B views within the first few months

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Social Media Copywriting

Every business has different needs but there are certain components that can instantly make your ad more clickable. Here are 6 specific components we used to craft this ad for our client Healthydermis, one of the Top Skin Clinic in Northern VA.

  • What’s the objective? Noninvasive Weight Loss.
  • What’s the core message? Why Wait to get back to your Perfect Weight.
  • Who's the target? We created the persona of 40-year-old Marry.
  • Spark curiously. Cut 4 inches in 4 weeks without stepping a foot into a gym or dieting.
  • Social Proof. 3,500 clients.
  • Call-to-Actions. Schedule your FREE consultation.

Infographics

  • Simplify the Complicated
  • More Shareable
  • Consider an Expert
  • Brand Awareness
  • Help with SEO
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